Subject matter experts or SMEs are critical to the success of every worker, project and company. Unless you know everyone in your organization and exactly what they do, and what and who they know, locating SMEs within the organization can be a daunting challenge, especially in very large companies. To combat the problem, Salesforce launched its real-time business collaboration tool in late 2009/early 2010, and data indicates its users are reaping benefits.

As stated on the Salesforce press release, “Salesforce Chatter is a Cloud 2 app, which is social, mobile and real-time that employees can use for collaboration across their company. Leveraging the social features popularised by Facebook and Twitter, such as profiles, status updates and real-time feeds, Chatter empowers businesses with a new level of productivity only possible in the cloud.”

Two early adopters benefiting from Chatter are:

• Scancom.co.uk, a supplier of BlackBerry business devices, airtime and software
• CloudApps, creator of sustainability and energy efficiency solutions

These organizations can deliver real-time updates with customers and staff via Chatter feeds and reduce the number of emails and physical meetings. An added benefit, Chatter allows companies to follow users and broadcast status updates, leading to transparency with customers and better collaboration within the business.

Scancom.co.uk explains its Chatter benefits

(be sure to check the other ‘happy Chatter customer’ video links on YouTube, too)

Read the article SMEs Embrace the Power of Real-Time Business Collaboration Salesforce Chatter

Learn more about Chatter as a social media tool in the enterprise

Salesforce Chatter.com Web site

Salesforce.com, Scancom.co.uk, and the use of cloud computing

Salesforce.com’s new (and free) social networking tool

Salesforce Chatter: A Real-Time Social Network for the Enterprise