Great little blog post by Simply Zesty’s author, Niall Harbison. Reminds readers that the early days of social media at organizations was done pretty much as an ‘on the fly’ process. Seems social initiatives were designed and implemented via the tech side of many businesses. But, oh how times have changed, Harbison points out; many companies have moved beyond the days of Twitter feeds and Facebook pages as their full social media strategies. Coca Cola’s Adam Brown was interviewed by Andy Sernovitz regarding Coke’s New Social Media Policy, and Harbison posted the video. Only 2.5 minutes long.

Some important points to remember when implementing social media at your organization:

• Keep your policy simple and well-branded.
• Take into account company size, cultures, languages – especially if your enterprise is global.
• Stitch together internal and external policies for improved employee productivity and positive engagement with customers.
• Ensure your messages are unified. Make sure your employees understand the mission, vision and brand values, inside-out.
• Refine your policy frequently, monthly at the very least. Be “nimble and adaptive.”

Looking for more information on social media? Grab a copy of Simply Zesty’s Free Social Media eBook. Read the post and its reader comments The challenge of social media within a large organization like Coca Cola